This is the family of graphics created to promote the summer concert for the Atlanta Gay Men’s Chorus. The theme for the performance was “Red, White & You!” and through a combination of song and spoken word performances the chorus covered major events and milestones in our country’s rich history of working towards equality for all her citizens. To illustrate that idea we thought the best graphic to use was the iconic Uncle Sam pointing directly at the viewer to engage them and have them become part of the focus as well. We of course went with a patriotic color palette but updated it in a way that made it a little more dignified yet fresh. We created the poster of the event first (you can see that here) and then went on to create this series which consisted of banner ads, print ads, the program guide and more.